/C O R R E C T I O N -- Socrates/
/C O R R E C T I O N -- Socrates/
Editors are advised that the news release, Greek Thought Leader Shares Post-Labor Day Wisdom on the Anatomy of a 'DIY'er, should be replaced with the version below, rather than the release incorrectly transmitted by PR Newswire.
National Survey by 'Greek Thought Leader' Shows DIY Moving Out of Hardware Aisles and Into Workplace
CHICAGO, Sept. 13 /PRNewswire/ -- Self-reliance is moving away from hardware stores and into people's professional routines, according to a national sampling survey from Socrates ( http://www.socrates.com/ ).
The Chicago-based company recently polled more than 1,000 Americans on activities they would do without outside professional help. The survey confirmed that the DIY lifestyle trend extends beyond pipes and drains; it's impacting businesses owners, operations and media usage.
Socrates is the leading brand of needed know-how solutions for individuals and small businesses. The company's content helps consumers solve everyday legal, finance and business management matters themselves.
"This survey shows how far self-reliance has come," said Socrates Consumer Marketing Director Michael Kahn. "Technology has changed how we view resources and do things on our own."
The Rise of DIY & the "Reality TV Effect"
Consumers are taking control of everything-from the way they shop and manage real estate to operating a business. The DIY lifestyle is indicative of how people use outside resources. Consider the following:
-- In terms of shopping habits, 93.5% of respondents preferred searching
online to learn more about products and services they plan to purchase
-- higher than asking a friend or family member or reading material
from articles and catalogs.
-- When searching the Internet for information on products and services
they plan to purchase, 94% use a general search engine versus the
specific Web site. One conclusion is that consumers want to do their
own research to ensure all views are presented. They might not trust
information directly from the product's site.
While Americans are more willing to fix a plumbing problem (54.6%) than climb a mountain (15.8%), more than half of all survey respondents (54.9%) would start a business on their own. 57.7% of those surveyed said they would lease or rent property, and 49.3% said they would complete a contract negotiation without professional help.
"The fast-paced transfer of knowledge allows more people to see what options are available in the business world - options beyond the norm," Kahn said. "Reality and informational shows on mainstream and cable channels, alike, have given Americans the needed lift to attain their dreams. This newfound knowledge is helping to boost consumer confidence in DIY projects, concurrently supporting the growth of small businesses."
Kahn cited that cable television is the preferred news media outlet for 25.5% of the survey's respondents, while DIY-supporting retailers such as Wal- Mart, Office Depot, Lowe's, Staples, and Home Depot topped the list of stores most often visited in the past six months.
"Everyday people now have motivation to leave their prior existence behind in order to start a new life with personal gratification and meaning," Kahn said. "Business products and services need to be conscience of this societal trend to ensure their products are meeting new needs."
The Anatomy of a Small Business Owner
Being your own boss allows the business freedom that we all crave, but what are small business owners really doing during the day? Socrates' small business time clock details a day in the life of the typical small business owner. Among those duties:
-- Information gathering. 28.4% of small business owners listen to the
radio 4-8 hours a day. This could also be interpreted as multi-tasking
-- absorbing information while working.
-- Net surfing. Most entrepreneurs are Internet-savvy, but may not be
using lightning fast connections for better work productivity (72.7 %
were connected to the internet through Broadband and spent 4-8 hours
surfing the net for unrelated work research).
-- Keeping the ship afloat. Many small business owners do it all --
payroll, accounting, managing employees, collecting debts, AND holding
responsibility for the company's products or services. Socrates
suggests small business owners learn about the DIY legal options
available for small businesses either through its array of products or
through other sources.
-- Seeking a key shipmate. When asked what one source of information or
entertainment they would have if marooned on a deserted island, more
than half of small business owners said their computer with a wireless
Internet connection. Only one said "wife."
"Society is redefining the role of consultants and the self-employed; they're not just sitting behind the desk," said Kahn. Many small business owners chart their own course with a desire to seek life change. Each new business expedition encounters stress and anxiety, but those squalls can be diverted with concise planning and support materials."
He concluded, "Small business owners should focus more on performance, not process. Socrates materials are designed with the independent philosophy in mind. They can assist in charting a more streamlined course toward business success."
Source: Socrates
CONTACT: Michael Shmarak for Socrates, +1-312-587-7677
Web site: http://www.socrates.com/
NOTE TO EDITORS: Kahn available for interviews; full results of the survey available.
-------
Profile: Fashion
