7 For All Mankind Launches 'More 7' Brand, Designed by the Ron Herman Design Studio

7 For All Mankind Launches 'More 7' Brand, Designed by the Ron Herman Design Studio

VERNON, Calif., Sept. 12 /PRNewswire/ -- Fans of 7 For All Mankind premium jeans, renowned for their superior fit and sexy styles, are about to get a whole lot more in the way of body enhancing.

Vernon-based 7 For All Mankind is launching "More 7" -- a new brand of separates for men and women. The design of More 7 is based upon the same principals that 7 For All Mankind applies to its jeans: perfect fit, timeless styles, constant innovation and the best fabrics and innovative finishes.

But what's more ... 7 For All Mankind has commissioned Ron Herman's Design Studio to design the new More 7 line. Bringing 35 years of luxury retail experience to the table, Mr. Herman is a natural fit to create More 7.

"More 7 is 7 For All Mankind, just more of it," said Ron Herman. "We're taking the values of 7 For All Mankind forward and creating perfect natural complements. This is still all about fabric, texture, color, and fit. My responsibility is to create a product that complements what they do already, but which can also stand on its own."

Ron Herman's Design Studio will develop and design this new line starting with T-Shirts. Ultimately the line may become more comprehensive. 7 For All Mankind will produce and distribute More 7 in its current distribution channels.

The launch of the new More 7 brand is part of 7 For All Mankind's strategy to team up with the best talents in the industry and related fields of design, architecture, and communication.

"We look forward to working with 7 For All Mankind in the long run," said Herman. "The relationship between us has been a long and positive one based on mutual respect and admiration. 7 For All Mankind will remain above the fray because they have a great fitting jean that is classic and timeless and known for its reliability, integrity, and creativity. That's what we will do for More 7."

"We are very happy to embark on this new brand with the person who has created California sportswear. He embodies like no other store the feeling and vibe of what sophisticated luxury sportswear is all about. Ron will infuse great energy into our tops and still respect what made us so aspirational over the past five years. We are very excited about taking our business to the next level, both domestically and internationally," remarked Peter Koral, Chairman and President of 7 For All Mankind.

More 7 launches Women's Tees for Spring / Summer 2006

The first pieces from More 7 is a line of supple women's tee shirts available in 30 different colors and in six different fabrics including fleece, jersey, sweat shirting, and rib with each one specially dyed and treated for a sublime softness of hand.

Ron Herman's creative team conducted intense fabric sourcing research and development promising each tee a texture and softness that is consistent in quality and integrity. Meticulous attention is being paid to every detail on the seams, trims, stitching and all aspects of the sewing process to guarantee each tee with a fit that is perfectly sculpted to enhance a woman's body and compliment her wardrobe.

7 For All Mankind's sophisticated customers will love the soft handle of each new sculpted More 7 tee shirt regardless of whether they live in the Hamptons, Miami, Newport Beach, or Los Angeles and regardless of their age.

Each season More 7 tees will tempt customers with new delicate innovations and a fresh vibe, but the comfort and timeless fits that the collection is based upon will always be at its core. A selection of Basic More 7 Tees will be on hand each season the same way in which 7 For All Mankind promises its customers they can always return to find their classic denim favorites.

"We're using my experience and knowledge about California lifestyle because I know what works and what doesn't," said Herman about his approach to design. "What works is classic style, sophistication, great fabrics and a fit that enhances a woman's body and her wardrobe. It's a complete 7 For All Mankind philosophy -- the perfect staple."

More 7 women's tees can be seen at New York's Coterie Fashion Trade Show located at The Piers on September 20 to 22. Distribution is slated for the Spring / Summer 2006 season with retail prices ranging from $50 to $70.

About 7 For All Mankind, LLC

7 For All Mankind launched the premium denim market in the United States when it was founded in 2000 by Peter Koral of Koral Industries. The denim brand quickly earned critical acclaim and an immediate following for its amazing fits, fabrics, and finishes in denim. 7 For All Mankind has since expanded its line to include a complete men's collection, women's shirts, skirts and outerwear using fabrics such as corduroy, velvet, twill, and satin as well as a children's denim collection. 7 For All Mankind is currently sold at high-end specialty stores such as Barneys, Ron Herman, and Neiman Marcus, as well as at specialty boutiques in over 70 countries throughout the world. Bear Stearns Merchant Banking acquired a 50% stake in the privately-held company in March 2005. Peter Koral remains the company's Chairman and President.

About Ron Herman

Ron Herman is a California native, born and raised in Los Angeles. Herman incorporated his Ron Herman retail store in 1976 with the opening of his first specialty boutique at the Fred Segal Center on Melrose in Los Angeles. The Ron Herman store brought to Los Angeles one-of-a-kind men's and women's apparel and accessory collections representing the latest in trends and must-have styles, including several brands Herman spearheaded on his own, including RH Vintage and More. Word spread quickly catapulting the Ron Herman store into a design institution and a source of inspiration for the film and television industry's stylists, designers, manufacturers, and retailers alike. Since 1976, four more stores have opened in Brentwood, Beverly Hills, South Coast Plaza, and Malibu, all of which continue to boast a loyal A-list celebrity clientele.

Source: 7 For All Mankind, LLC

CONTACT: Kirsten Sharett, Director of Global Communications, or Jaime
Smith, Public Relations Manager, both of 7 For All Mankind, LLC,
+1-212-764-3745

Web site: http://www.7forallmankind.com/

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Profile: Fashion