Shade Clothing Launches New 'Girly Line,' Brings Hip, Modest Clothing to Younger Crowd

Shade Clothing Launches New 'Girly Line,' Brings Hip, Modest Clothing to Younger Crowd

Shade Clothing Expands Its Offerings to Include a Line of Products Designed Specifically for Girls Age Six Through 12

AMERICAN FORK, Utah, Sept. 12 /PRNewswire/ -- Shade Clothing, leading provider of hip, modest clothing for women of all ages, today announced the launch of its new "Girly Line," designed to extend Shade's innovative shirts and camisoles to a younger crowd. The line will target elementary and middle school-aged girls, offering them the same modest clothing options that have made Shade's main product line a nationwide success.

The Girly Cami, the first product in the Girly Line, applies the same basic principles that have made Shade Clothing's original line of "essential undershirts" a hit among women -- extra length at the bottom, higher necklines, a comfortable cotton/spandex blend combined with a stylish, versatile cut.

"As a mother, I know how frustrating it can be to find clothes for a daughter, even a young daughter, that are cute without being too revealing," said Chelsea Rippy, founder and CEO of Shade Clothing. "We wanted to provide mothers and daughters with a mutually acceptable clothing option that would expand wardrobe choices while helping young girls dress appropriately and modestly."

The Girly Cami will be offered in sizes 7/9 and 10/12. It will be available in black, white, bubble gum pink, powder blue and lilac. Shade Clothing plans to expand the Girly Line to include more products over the course of the next few months.

"I am thrilled that Shade is offering modest clothing options that my daughter will like and want to wear and that I will approve of," said Cami Burgon, a mother of a 10-year-old daughter from Sandy, Utah. "I am so glad that I won't have to worry anymore about my 5th grader showing too much skin!"

"We expect the Girly Cami to be a hit with daughters and mothers across the country and we are looking forward to expanding the Girly Line as demand for more products grows," said Rippy.

The Girly Cami is available for purchase online at www.shadeclothing.com. A single cami sells for $12.95 and a pack of three camis for $34.

About Shade Clothing

Shade Clothing is a company with a simple mission: make clothes that help women feel comfortable and happy. Launched from the basement of CEO and founder Chelsea Rippy's home, Shade Clothing has quickly become the leading provider of hip, modest clothing. Its line of "essential" undershirts allows women to wear all the latest styles without feeling uncomfortable and uncovered. Shade offers strap camisoles, cap sleeve tees and baby tees in a variety of neutral, pastel and bright colors. Shirts can be purchased online at http://www.shadeclothing.com/, through Shade home parties or at several retail locations throughout Utah. For more information visit http://www.shadeclothing.com/.

Source: Shade Clothing

CONTACT: Chelsea Swett, chelsea.swett@sng.com, or Clayton Blackham,
clayton.blackham@sng.com, both of Snapp Norris Group, +1-801-208-1100, both
for Shade Clothing

Web site: http://www.shadeclothing.com/

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Profile: Fashion